Thursday, 17 May 2012

Commission unit - exhibition advertising/media




Press Release


For immediate release

Contact: Michelle Negus
Tel: 07123 456 789
Email: mnegus@exhibitionwebsite.com

Photographic exhibition challenging the public to self reflection – quite literally!


The exhibition will focus on waste within our lives, cultural identity, money and consumption and the way society sees it. The aim is to turn a mirror to our lives and the way we live, asking the viewer to re-evaluate and interrogate themselves, and the opinions they have.

To emphasis this point the images will be displayed in a space similar to a funfair house of mirrors to create distortion, forcing the viewer to look at the work from a different perspective. This would also mean they would see reflections of themselves in an environment where it is almost inescapable and unavoidable.

The exhibition will feature work by Sanaa Hamid, Monta Dedele, Aaron Price, Farah Sadiq, Chel Negus, Marie Hanrahan and Julia Lagerstrom.


Artist statements:

Julia Lagerström
For my series, I wanted to experiment with the traditional roles of human vs. nature. Usually, it's people who harm nature, by deforestation, pollution, climate change and so on, so in my pictures I wanted to turn the roles around: nature has become the dark and threatening part while the person is the victim, like something that's been thrown away. In our consumer culture, we don't generally care that much about the way our waste affects nature, but what happens when we become the waste ourselves?


Farah Sadiq
My concept was to represent waste of opportunity in regards to education and maybe youth.
Most girls spend their young adult life looking after their babies or are pregnant and its sad to see they are throwing away all the chances they have to do something with themselves, to be a better person by educating themselves and exploring the world when they got the opportunity.

Chel Negus
The theme of my series is the waste of the older generation in western society. In some countries elders are respected, looked after and put in a position of authority, but in western society the older generation are often seen as a burden, or ignored. Many older people are put into homes and rarely visited by their families. Without regular socialising and mental stimulation they often start to degenerate. They are pretty much left to fade away. I chose to represent the elderly as waste objects placed in everyday situations where loneliness/isolation is more apparent. I have used key words of text to describe how the elderly may feel.

Marie Hanrahan
My collection ‘Waste of Tax Payers Money’ are a set of collaged portraits of three politicians that were focused on by the media during the 2011 expenses scandal. These individuals were Jacqui Smith, Sir Peter Viggers and Sahid Malik. I wanted to create portraits that appear almost comical and humiliating for the politicians to draw attention to the way that they had mistreated their position in government to scam the tax payers out of money.


Reflections of a wasted society
1st – 14th June 2012
Nucleus Gallery, High Street, Chatham, Kent.




 






Exhibition flyer designs









Flyer printing price research


Medway Print
33 Skinners Street, Gillingham

115g Gloss Single sided A5 x 1250: £157


A Printers

A5 (148 x 210mm) 135gsm Double or single sided

500 = £48
1000 = £55
2500 = £75
5000 = £99



Facebook

I made a Facebook page to publicise the exhibition:





Presentation

Commission Exhibition Presentation

Commission Unit: Exhibition project research

For the exhibition part of the commission unit I have been assigned the role of Advertising/Media. I will be producing a press release, flyer, Facebook page and website for the group exhibition.

Exhibition flyer research


I have looked at examples of exhibition flyers to generate ideas for the flyer for our exhibition. It was interesting to see the use of images, graphics and text.











From looking at the flyers I can see that the text needs to be short, snappy, to the point and the image eye catching. The most effective flyers I thought were the ones with just one main image used. The text looks best when the number of fonts and colours are restricted so as not to over complicate/confuse the information.


Press release research

Who to send a press release to:

Newspapers and Magazine:

Kent Messenger - Medway
Medway House
Ginsbury Close
Sir Thomas Longley Road
Medway City Est
Strood
Rochester
Kent
ME2 4DU
Tel: 01634 227800
Tel: 0844 264 0291 (Charity team)
Fax: 01634 719294 (Advertising)
Fax: 01634 227803 (Editorial)
Email: medwaymessenger@thekmgroup.co.uk

The Net Magazine
21 Station Road Gillingham Kent ME8 7RS
Website: www.thenet.uk.net
Tel: 01634 310011

Your medway
KOS Media
Apple Barn
Hythe Road
Smeeth
Ashford
Kent TN25 6SR
Phone: 01303 817048
Fax: 01303 817002
www.yourmedway.co.uk
Email: yourmedway@kosmedia.co.uk

Kent On Sunday
Address
Apple Barn
Hythe Road
Smeeth
Ashford
Kent
TN25 6SR
(01303) 817000
Website: kentonsunday.co.uk
E-mail: editorialkosmedia.co.uk

BBC Kent 
BBC News Interactive South East,
Mount Pleasant Road, 
Tunbridge Wells, 
Kent, 
TN1 1HG
01892 670000.
Email: southeast.newsonline@bbc.co.uk


Local radio stations:

KMFM (Medway)
(www.kmfm.co.uk/goto.php?sess=x2|g2)
Medway House
Ginsbury Close
Sir Thomas Longley Road
Medway City Estate
Strood
Rochester
Kent ME2 4DU
Phone: 01634 227808
Fax: 01634 297272
Email: okemp@kmfm.co.uk

Radio Kent
(www.bbc.co.uk/england/radiokent/index.shtml)
The Great Hall
Mount Pleasant Road,
Tunbridge Wells
Kent TN1 1QQ.
Phone: 01892 670000
Fax: 01892 675644.
Email: kent@bbc.co.uk

Heart
(www.heartkent.co.uk)
Radio House
PO Box 100
Whitstable
Kent CT5 3QX
Phone: 01227 772004
Fax: 01227 774409





Sunday, 13 May 2012

Critical Appraisal

Set build/shoot week

First day of the set-build


The first day was spent constructing the platform, securing it to the table, making the rabbit hole using wire mesh, then plastering and painting it.








Day two and three of the set-build

Unfortunately by the second day it had become clear that the hole was looking too flat and that we would need to alter our idea and set.

With the help of Jonathan, Colin and Steve we tilted the platform to give a better perspective and made the hole bigger by building onto what we already had. We decided to give the impression of a complete hole, and shoot from a higher angle.



We used polyboards, masking tape, wire mesh, paper-mache and expanding foam to construct the hole and then painted it.


We dressed the set with grass and plants that I dug up and brought in. We also put dried worms in the 'mud'. We fixed tree branches to C-stands and arranged them in the background to give the impression of a forest.


We then attached the props to the rabbit hole and arranged the lighting ready for the model coming in the next day.



Day four and five

Model after make-up, hair and costume:







Model posing for photographs:



Final Budget

At the being of the project we had set a maximum of £100 each to contribute to the set-build. We managed to keep well under that figure with some careful planning and pulling in favours from friends and family.




What I did personally during the set-build and shoot

My allocated roles were Budget and Deputy Co-ordinator.

Before the set-build I liaised with other members of the group to arrange who would bring in what items of building material, props etc.. and the casting, plus hair and make-up stylist.
During the set-build I helped with the construction and decoration of the platform and hole, dug up and arranged the greenery and mounted props. I also made sure we kept on budget.
During the shoot I directed the model, helped keep an eye on focus/composition and looked after the model and stylist in regards to travel cost and refreshments.






Monday, 23 April 2012

Pinhole camera shoot

For part of our Commission project we had to build a pinhole camera and produce an image with it on the theme of waste.

My pinhole camera made from a shoebox

The three images I did for the firs part of my Commission project were on the subject of the waste of the elderly generation in Western society, so I wanted to continue that theme for my pinhole image. I found photographs of elderly people and placed them in a rubbish sack and photographed it.


1st negative

1st positive

For my first image I used a 8 hour exposure, but I wasn't happy with the composition or exposure so I decided to re-shoot.

Digital photograph of new composition

I moved the pinhole camera nearer to the rubbish bag and added more light. I re-metered and did a 5 hour exposure.

2nd negative

2nd positive
I think the 2nd attempt came out a lot better. The image is much clearer.




Revised plan for the set-build

Set build


After the set-build mock-up we were advised that it may be easier and less expensive to make a smaller scale set so that scaffolding and safety mats would not be needed.

After consultation in the set-building workshop we modified how we would create the desired effects of the mud and forest.



A platform will be made from wood and clamped onto a table for support. We will build the hole and sides around this.



We will plaster and paint the platform, hole and sides to get a mud effect.

We will clamp real tree branches to C-stands and position them handing over Alice to give the impression of a forest. We have arranged to obtain Yew tree branches from a tree surgeon.

Yew tree

Lighting test and positing











 Casting

Our chosen Alice



Costume

Our chosen dress